In this dynamic book, Icy L. Williams and Joan Carroll-Flowers present an allegory of three generations of entrepreneurs. With penetrating insights, The Sustainable Advantage - Doing Business in the GREEN Economy looks at why some small and mid-size enterprises (SMEs) in America will adapt to the challenges of the 21st century economy, while millions of others will merely fade away.

The authors explore the concept of sustainability, as well as environmental and social impacts that are driving dramatic changes in core business operations. Each chapter is a rich source of information on how sustainable performance is being woven into the fabric of the supply chain. Here the reader will find the business case for “going green.”

Icy L. Williams, former supplier diversity champion with The Procter & Gamble Company, spent multiple years as an advocate for capacity building and small business development.

Joan Carroll-Flowers is an award-winning writer, entrepreneur and business coach on a mission to create long-term value and competitive advantage for small enterprises, particularly those owned by minorities and women.

The authors are co-founders of the National Sustainability Coalition and are spearheading a training and certification program designed to drive sustainability among entrepreneurs and small businesses.

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